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Are You Ready for Some Football (Commercials)?

Super Bowl 52 is Fast Approaching

Super Bowl 52 is fast approaching. It will be a battle of titans that has required years of preparation, hardship and discipline. Of course, I am talking about the Super Bowl Commercials that will air on February 3 from 6:30 to 10 pm. I’ve heard rumors that there is some football game being played between the commercials for entertainment.

This event is a massive laboratory of trending tactics, lessons to be learned and a tactical plan on how to execute. A 30-second commercial costs over $5,000,000 dollars. But you don’t need anywhere near that kind of budget to gain business wisdom from this marketingĀ incubator of ideas.

The week after the game, I’ll be sharing insights about the commercials and how to leverage them in your business via Hot Marketing Tips. Keep your eyes tuned to your email inbox for a daily email that week.

How I Watch Super Bowl Commercials

Many people ask me which spot was my favorite. As a voting panelist on USA Today’s AdMeter Rating of Superbowl Commercials, I take my vote seriously. This is not a popularity contest…Afterall, these companies are spending $5M on just 30 seconds. They better be going after something more tangible than popularity.

Here are my 4 Rules for Watching Super Bowl Commercials:

  1. After watching the complete commercial break, ask yourself, “Which spot was most memorable? Why?”
  2. Did any spot silence the party crowd and attract everyone’s attention? If so, that’s a good sign. Or did the reverse happen and the spot got the attention but didn’t hold on to it or, worse, no one watched, no one cared?
  3. Did any spot change my opinion (for better or worse) about the brand?
  4. Were there any spots that I simply didn’t get? If I don’t understand the purpose of the spot then chances are I wasn’t the target market (50+, male, Caucasian, professional). Ask someone around you of a different generation if they got the spot.

My Game Prediction:

I will be rooting for the AFC Champion

New England Patriots to beat the Philadelphia Eagles 24-17.

PS. Super Bowl Party Snack

We often take pineapple. It’s sweet but not over the top sugary. Kids love it. It’s a nice balance to all of the fat and salt appetizers. It always gets completely eaten. We never go home with any.

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