You Can’t Fake Passion
Twenty-seven years of marriage have taught me a few things. I’ve learned that for Valentine’s Day, I can spend all kinds of money on a nice card, candy, flowers and dinner, but it’s the personal note that I write on the inside left panel of the card that means the most to my wife. She is attracted to authentic communication and passion…and you can’t fake passion.
That’s the lesson for anyone considering a business blog…You can’t fake passion.
Blogging Generates Results
There are a lot of good reasons to blog. Consider these stats from a recent HubSpot publication:
- Companies that blog have 55% more web visitors
- B2C companies that blog generate 88% more leads per month than those who do not
- B2B companies that blog generate 67% more leads per month than those who do not
Blogging articles have proven to be influential on prospects’ behavior:
- 21% – Decide on a product or service
- 19% – Refine choices
- 19% – Get support or answers
- 17% – Discover products or services
- 14% – Assure
- 13% – Inspire a purchase
- 7% – Execute a purchase
No Results Blogging
I have talked to business owners who have invested plenty of time in blogging with no impact, no readers and therefore no response. Blogging is not for everyone. Here are some reasons NOT to blog:
- Your only desire is to push information into the marketplace, not discuss it.
- You don’t like to write – it’s too much like work. And even if you do, you don’t have the time.
- Your only reason to blog is that your competitor is doing it.
- Each blog post will require three levels of approval before posting.
- You’re using blogging as an avoidance tactic. You really should be calling on prospects directly or employing some other more effective means to customer acquisition.
You just need three decisions to start a business blog. But you need ALL three:
- Decide on a goal. Blogging must align with one of your strategic initiatives (increase lead generation, improve SEO, grow subscriber list, build awareness, etc.)
- Decide to commit. You must commit the resources to blogging on a regular basis.
- Decide on your passion. What are you passionate about and why does it matter to your prospects? Remember,you can’t fake passion.
And with that, I am announcing that Hot Marketing Tips is now a blog. For years, I have gotten email responses, feedback and held conversations in private. Now, I want to share those conversations with you and encourage your comments. So click the blog link and share your thoughts about blogging. Are you doing it or just thinking about it? Have you done it and stopped? How come?
Tell me about in the comments below.
Authentic communication is open communication. Here are my three decisions about blogging:
- Goal: Blogging will help me reach my goal of 2500 Hot Marketing Tips subscribers by December 2012.
- Commitment: I commit to you that I will blog once a month or more with practical and actionable information to help you grow your business. Hold me accountable!
- Passion: I believe that 9-11 was an attack on America’s economic engine. Like it or not, today’s business owners and entrepreneurs are on the frontlines of the battle for America’s future. When we build strong, healthy businesses, we build a strong nation. Watch “Why Your Business Matters” on the MarketingAccelerator YouTube Channel and you will understand my passion.
Let Me Help You
Are you wrestling with the idea of a blog for your business?
Then let’s talk about it. Schedule a complimentary and confidential strategy session to discuss whether or not a blog is a good fit for your business. Click this link and follow the directions to schedule.
On your Team, Not Your Payroll,
The Marketing Accelerator